i-D
Special projects & branded publications for Substack, Pinterest. 2025.
Someone on a podcast said these were nice.
Pinterest Predicts
A trip through the i-D archives to diagnose the future in partnership with i-D & Pinterest UK.
Featuring 8 trends sourced from emergent *official* Pinterest internal data, filled with analysis and extracts from i-D editors and contributors, printed in an oversized unbound folio, each sheet creates its own front-and-back poster so readers can hyperconnect the dots from where we’ve been to where we are headed.
Editor-in-Chief: Thom Bettridge; Creative Direction: Lucas Mascatello; Art Direction & Design: Kurt Woerpel.




















i-DxSubstack Newspaper
Filled with lurid texts, metadata, stickers, broken pixels, and harsh CMYKs, this newspaper asks: what if we printed the internet out and pulled the cord out of the wall while we did it? The result is a densely layered printer-testing-sheet meets [redacted publication] meets evil highlights for kids freakfest. Designed to inaugurate the i-D Substack, it sold out instantly... a blessing and a curse.
Editor-in-Chief: Thom Bettridge; Editor: Ross Scarano; Art Direction & Design: Kurt Woerpel. Illustrations: Martin Major.

















i-DxSubstack Logo
A combination of the iconic wink logo with the substack logo for a nose, used on the official i-D substack. Created in tandem with the co-published newspaper.
